COMING SOON
Services
Brand Strategy Consultation
Get crystal-clear direction for your brand's future in one strategic session.
​
Feeling uncertain about your brand's direction? Our intensive Brand Strategy Consultation cuts through the confusion to deliver actionable clarity.
In this focused session, we'll analyze your current brand vision, identify key opportunities and challenges, and develop an actionable roadmap tailored to your business needs.
You'll walk away with concrete next steps, priority recommendations, and the confidence to make smart branding decisions that drive growth. Perfect for businesses ready to level up their brand but unsure where to start.
What you'll receive:
​
Strategic assessment, brand identity brief, competitive insights, priority action plan for core branding assets, and recommendations for next steps.​
Market Positioning Session
Discover your competitive advantage and own your unique space in the market.
​
Have surgical precision on who your consumer target is and why your brand and product offering cuts through. Our Market Positioning Session reveals exactly where your brand fits in the competitive landscape and how to claim your most profitable position.
We'll map your competitors, identify market gaps, and develop a differentiation strategy that makes you the obvious choice for your ideal customers. We will clearly define consumer segments and solidify product portfolio. This intensive session combines market research, competitive analysis, and strategic planning to position your brand for sustainable growth and premium pricing.
​
Ideal for businesses entering new markets, facing increased competition, or struggling to differentiate their offerings.
​
What you'll receive:
​
Competitive landscape map, consumer profiles, positioning statement, core messaging, differentiation strategy, messaging framework, and implementation timeline.​​
Marketing Plan Workshop
Collaborate your way to breakthrough brand clarity with your entire team.
​
Transform your team's scattered brand ideas into a unified, powerful strategy. Our interactive Marketing Plan Workshop brings together key stakeholders for a dynamic, collaborative experience that builds both brand strategy and internal alignment.
Through proven exercises and strategic discussions, we'll map out your Objectives, Goals, Strategies and Measures. We will identify key tactics and tools for execution. Your team will leave energized, aligned, and equipped with the tools to execute your new brand strategy consistently.
Perfect for leadership teams, marketing departments, or growing companies seeking internal brand buy-in and clarity.
What you'll receive:
​
Pre-workshop brand audit, facilitated strategy sessions, collaborative exercises, brand toolkit, marketing mix recommendation and post-workshop OGSM action plan.
All sessions include pre-work preparation, strategic materials, and follow-up support to ensure successful implementation.
Empowering Growth
Oi! My name is Kat Vaughan and I am a
strategic brand architect with deep cross-sector expertise spanning CPG, emerging markets, sports, oil & gas, health & wellness, real estate, and startups. I'm from Texas and have been living with my husband and 2 children in Rio de Janeiro for 2+ years.
​
With over 15 years of experience including almost a decade in Brand Marketing at Red Bull, I provide specialized brand strategy and consulting services. My focus is on brand identity and market positioning, and with my global brand pedigree across the United States and Brazil I transform market insights into compelling consumer stories.
​
AREAS OF EXPERTISE
​
• Marketing Strategy, Planning & Execution
• Consumer Insights and Analytics
• Product Innovation & GTM Strategy
• Brand Strategy & Growth Marketing
• Leadership and Employee Development
• Cross Functional Project Management
KARIOCA is committed to elevating your brand to new heights. Let's create something beautiful, together.
​
TAMO JUNTO
